![]() ![]() Long-form content on a variety of insightful topics. ![]() Here is a list of our partners who offer products that we have affiliate links for. While we work hard to provide accurate and up to date information that we think you will find relevant, Forbes Advisor does not and cannot guarantee that any information provided is complete and makes no representations or warranties in connection thereto, nor to the accuracy or applicability thereof. The compensation we receive from advertisers does not influence the recommendations or advice our editorial team provides in our articles or otherwise impact any of the editorial content on Forbes Advisor. Second, we also include links to advertisers’ offers in some of our articles these “affiliate links” may generate income for our site when you click on them. This site does not include all companies or products available within the market. The compensation we receive for those placements affects how and where advertisers’ offers appear on the site. First, we provide paid placements to advertisers to present their offers. This compensation comes from two main sources. ![]() To help support our reporting work, and to continue our ability to provide this content for free to our readers, we receive compensation from the companies that advertise on the Forbes Advisor site. The Forbes Advisor editorial team is independent and objective. Davis notes that drag-and-drop website builders such as Squarespace and Wix are intentionally set up for non-coders, while WordPress is a better fit if you want to heavily customize. Include a single CTA on the home page to give the reader clear direction.Ī designer and developer can add bells and whistles to help your site stand out, but you can achieve a professional and useful website experience without a ton of technical know-how or a big budget by following these basic principles.Avoid too much text, and don’t pack multiple CTAs or too much information into one section. Davis recommends the home page be 50/50 images and text to avoid overwhelming the visitor with a wall of text. Use a lot of photos, especially images of people.Too much variety makes the site look cluttered. Choose a single size and weight for header fonts and one for body fonts. ![]() Use fonts that match your brand guide if you have one. Limit your color palette for graphic elements to five colors: one white, one black and three colors that are consistent with your brand. “ one section that tells, what will this website do for you? What kind of information are we giving the reader? And what do we want them to do?”ĭavis recommends these key elements of good website design: “Whatever your goal is, pick a call to action that gets you to that goal,” Davis said. When a visitor lands on your home page, they should find two basic things: what you do and what you want them to do, says Stefan Davis, owner and principal designer of Stefan Davis Design, which offers website and other design services for campaigns and nonprofit organizations. Not every website has to use a minimalist design, but they should all offer clear, uncluttered information for the visitor. The websites above have vastly distinct designs, but they each follow some fundamental principles of good website design, namely: clarity. ![]()
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